By Catherine Christy
Burberry pulled off a hippy boho-esque show at their Burberry Prorsum London Collections Menswear (LC:M) fashion show.
The venue at Kensington Gardens had floor tiles of black and white. Nearly everyone were either clad in a Burberry trench coats or their classic check scarf. With it’s current “fandom”, It is no doubt that Burberry has lounged into today’s popular culture, thanks to their Creative Director, Christopher Bailey.
Burberry faces and influencers alike were present, including Jordan Dunn, Tinie Tempah, Nick Grimshaw, David Gandy, Liu Wen and Hannah Dodd (appeared in Burberry’s Christmas Ad with Romeo Beckham).
The all-important Editor-in-Chief of American Vogue, Anna Wintour, arrived last alongside her sidekick Hamish Bowles, European Editor at large of American Vogue.
As the models walked down, the influence of indian inspired colours and themes were clear. From mirror embroidery found in saris and full flower patterns. This was on the top of every interviewer’s head and Christopher Bailey corrected everyone. He said it was not Indian inspired, but rather classic Bohemia, which draws slightly from India.
It was no doubt a more daring approach to previous collections but as Burberry taps more into the youth market, this collection ticked all boxes.
The colours were bright and enigmatic with patchwork scarves as well as long & heavy fringes. Floral Jacquard jackets took a feminine twist to menswear while dark and leather coats gave an edgy look to the overall collection.
As the collection took us back to the Woodstock era, the audience were serenaded by Clare Maguire. The choice of musicians that Burberry uses, from their live sessions to the their fashion shows, always provide the tip of the iceberg to a full Burberry show experience.
Walking through a burst of metallic confetti and a rendition of House of the Rising Sun, the finale walk was a sea of colours, mirrors, fringes and patchwork. It was classic fashion with a touch of hippy influence. Or as Christopher Bailey puts it, Classic Bohemia.
SHUlife caught up backstage with Burberry’s Creative Director, Christopher Bailey. Bailey, who got his Honorary Doctorate from Sheffield Hallam University, gave Hallam fashion students some golden advice. He told them not to be pretentious and there’s no real answer to break into the fashion industry. The only way is to hone your own creativity as there is no rule book in creative art.
We could not help but tell him we were pleased he kept his factories in the North. Burberry currently has two factories in Castleford, one in Ilkley and their online store stock operates from a factory in Blyth. He said: “I always try my best to keep things in the North, it’s where I’m from.”
Watch the full show here:
What did you think to the show and Burberry’s hippy approach?