H magazine were kindly invited to the Everything5Pounds bloggers event this week, which was held at Hallam Fm radio station, to promote their series of pop-up stores that will soon be taking over the North.
Having never been to a bloggers event before, I wasn’t sure what to expect.
I was greeted by a friendly chap from Bauer Media (the company behind Hallam Fm) and a glass of Prosecco. I was then taken to stations main office – a place I am used to visiting for the casual promo shift – where a handful of other bloggers were chatting among themselves. Everyone seemed really nice and had a passion for writing and style.
The tables had been decorated with Everything5 buntings and glossy magazines. Along one end of the table stood a handful of pretty pink gift bags, each lined with black tissue paper, and along the other were an array of sandwiches with fancy fillings, which no one had touched. “We’re bloggers, we have to take photos first!” one of the girls says.
We’re all introduced to Louise, a representative from Everything5, who is happy to answer questions and show us the collection. She might not have been dressed head to toe Everything5, but some of her key pieces are from the collection. You wouldn’t have guessed- she looks fabulous.
The collection is not like the collection you see from Press Days at Next. There is no Autumn/Winter divide here. The collection consists of two clothes rails with around ten to fifteen pieces hung on each.
Winter capes, evening tops, party dresses, jackets and skirts of various lengths, cuts and colours.
The quality of the clothes was my biggest concern – I mean, what do you expect for a fiver? With Everything5 there are one or two pieces that admittedly look and feel five pounds but the majority of the clothes are good quality and look much more expensive. Thicker fabrics are heavy like they’re supposed to be, and plus sizes are just as fashionable and well-cut.
Louise tells us that they also stock menswear, childrenswear and homeware, so there’s bound to be something for everyone.
The store pride themselves on providing ‘trend-led fashion on a budget’ and they do. Stocking styles similar to those found on the high street, for a
fraction of the price.
The store might not be everybody’s cup of tea, especially if you’re someone who likes to make expensive ‘investment’ purchases but if you love
fashion AS WELL AS a good bargain, then why not have a browse?
The online store has new arrivals on a daily basis but with over 1.5 million customers, pieces can sell-out in a matter of hours. So you might want to keep Everything5 your little secret.
All in all I survived my first bloggers event, met some lovely ladies and munched some free sandwiches. Could get used to this blogging lark.
words by Jessica Peace
